Alfred’s 50th Birthday

Having worked with Alfred across different milestones, from his wedding and anniversary celebrations to the launch of his basketball academy, we have had the opportunity to know him and the things he enjoys over the years. For his 50th birthday, that familiarity shaped the concept, bringing two of his favourite sports, basketball and golf, into one celebration. From the themed details and playful touches to the overall set-up, we created a party that felt personal to Alfred, relaxed for his guests and true to a milestone worth celebrating.